1. Start With Demand

Not every day has the same demand.

A Saturday in peak season can be completely different from a Tuesday in the shoulder season.

Consider factors such as:

• Day of the week
• Season
• Holidays
• Weather
• Local events
• DJ or entertainment programming
• Tourist traffic
• Expected occupancy

If demand is consistently strong, your pricing should reflect that.

If demand is consistently weak, simply lowering the price may not be the answer. You first need to understand why the inventory isn't selling.

2. Don't Price Every Daybed the Same

A beach club's daybeds aren't necessarily equal.

A front-row ocean-view daybed can offer a very different experience from one farther from the pool or beach.

Consider creating a small number of clear tiers based on meaningful differences such as:

• Location
• View
• Privacy
• Capacity
• Service level
• Proximity to the pool, beach, DJ booth, or other key areas

You don't need dozens of complicated categories.

The goal is simply to make sure your most desirable inventory isn't being sold at the same price as inventory that guests value less.

3. Be Clear About What the Guest Is Actually Paying For

A "$500 daybed" can mean very different things depending on the venue.

Is the $500:

• A rental fee?
• A minimum spend toward food and beverage?
• A booking fee plus a minimum spend?
• Inclusive of a certain number of guests?

The structure should be obvious before the guest books.

If the minimum spend is applied toward food and beverage, make that clear.

A higher minimum can feel much more reasonable when guests understand exactly what they're receiving in return.

4. Look Beyond the Advertised Minimum

The minimum spend is only one part of the equation.

Operators should look at what guests actually spend against that minimum.

For each daybed category, track:

• Minimum spend
• Actual food and beverage spend
• Number of guests
• Average spend per guest
• Cancellations and no-shows
• How far in advance guests book

This can reveal whether your pricing is working as intended.

For example, if premium daybeds consistently have a $1,000 minimum and guests routinely spend $1,200 or more, that may indicate strong demand and willingness to spend.

If another category has a $500 minimum but regularly requires discounts to sell, the issue may be the price, the positioning, or the demand for that inventory.

The important thing is to look for patterns across multiple bookings, rather than judging your pricing based on individual reservations.

5. Pay Attention to How Quickly Daybeds Sell

Your booking pace is one of the clearest pricing signals you have.

Ask:

How far in advance are our best daybeds selling?

If your premium inventory consistently sells out weeks before the date, there may be an opportunity to test higher pricing.

If inventory is still widely available shortly before service, you may need to reconsider the price, the offer, or the way the inventory is being marketed.

You don't need complicated technology to start measuring this.

Simply compare your daybed bookings by date and track how quickly each category fills.

Over time, patterns will become much easier to identify.

6. Consider Different Pricing for Different Demand Periods

A single daybed price for every day may not make sense.

Consider whether your pricing should change based on demand.

For example:

Peak Saturday: Higher minimums and premium inventory pricing.

Typical weekday: Lower minimums or a different offer designed to stimulate demand.

Special event: Pricing based on the additional demand created by the event.

Shoulder season: Pricing that reflects lower expected demand.

The objective isn't to constantly change prices.

It's to avoid treating every date as though demand is identical.

7. Don't Automatically Discount When Inventory Is Slow

When daybeds aren't selling, lowering the price is an obvious response.

But before doing that, ask what's actually preventing the booking.

Is the price too high?

Or is the guest unable to see the value?

Perhaps the photos don't showcase the experience.

Perhaps the inclusions aren't clear.

Perhaps the booking process is difficult.

Perhaps there's simply not enough demand for that date.

Or perhaps the daybed itself isn't positioned as a premium experience.

A discount may create a short-term sale without solving the underlying problem.

8. Think About the Entire Guest Spend

A daybed reservation doesn't necessarily end with the minimum spend.

Guests may also spend on:

• Cocktails
• Food
• Bottles
• Champagne
• Premium upgrades
• Additional guests
• Special experiences

That's why operators should look at total guest spend, not just the minimum advertised price.

If one daybed category consistently attracts guests who spend well beyond the minimum, that is useful information when evaluating future pricing.

Again, the goal isn't to assume that higher spending automatically means better customers.

It's to understand how different inventory and pricing structures affect the overall revenue generated by the booking.

9. Keep Capacity and Guest Count Clear

A daybed for two guests is different from one designed for six.

Make sure your booking information clearly explains:

• Maximum number of guests
• Recommended number of guests
• Minimum spend
• What's included
• Additional guest charges, if applicable
• Reservation duration

This prevents confusion and reduces friction both during booking and when the guest arrives.

It also gives operators a much clearer understanding of the revenue potential of each reservation.

10. Don't Ignore Cancellations and No-Shows

A daybed that technically "sold" isn't necessarily a successful booking if it frequently results in a cancellation or no-show.

Track these numbers by daybed category and date.

If a particular category has a high cancellation rate, consider whether the booking terms, deposit structure, or customer expectations need to change.

Your pricing strategy should account for the reality of your reservations, not just the bookings that appear on the calendar.

11. Review Your Pricing Regularly

Daybed pricing shouldn't be set once and forgotten.

At the end of each month or season, review:

Occupancy: How often did each category sell?

Booking pace: How far in advance did guests book?

Actual spend: How much did guests spend beyond the minimum?

Average party size: How many guests typically used each daybed?

Cancellations: Which categories had the most cancellations or no-shows?

Discounting: How often did you need to reduce the price to sell inventory?

Demand by date: Which days consistently sold out and which struggled?

These numbers give you a much stronger foundation for your next pricing decision.

The Goal Isn't to Have the Highest Daybed Price

The goal is to find the right price for the right inventory on the right date.

The strongest beach clubs understand that daybed pricing is a balance between:

Demand + inventory + perceived value + guest spend.

Your most desirable daybeds should reflect their demand.

Your pricing should reflect the experience you're providing.

And your decisions should be based on what your actual booking and spending data is telling you.

When you treat daybeds as revenue-generating inventory rather than simply seating, you can make much smarter decisions about minimum spends, pricing tiers, promotions, and availability.

Turn More Guest Interest Into VIP Bookings

Getting your pricing right is only part of maximizing your venue's revenue.

You also need to make it easy for potential guests to discover your venue and inquire about VIP experiences before they choose somewhere else.

Nightlife+ helps nightlife and daylife venues get discovered and generate more VIP booking and guestlist inquiries.

If you're looking for another way to put your Daybeds, VIP tables, and guestlist options in front of people actively planning their days/nights out, check out Nightlife+.

Learn more about Nightlife+